WHAT I’M GOOD AT

I’m a digital marketing leader specializing in scaling consumer brands through data-driven strategy and modern growth frameworks. With experience across CPG, retail, and fashion, I’ve led omnichannel programs spanning paid media, owned channels, and creator ecosystems for both B2C and B2B brands.

I’ve built and optimized marketing engines inside enterprise organizations and high-growth startups — translating business objectives into measurable impact. My focus is on smart investment, rigorous measurement, and creative that drives real results, not just impressions.

I partner with mission-driven brands ready to grow with intention. I thrive in fast-moving environments, bring clarity to complexity, and lead with a balance of strategic vision and hands-on execution.

Because the best marketing doesn’t just perform — it connects.

Skills 

Growth Strategy & Leadership

  • Brand & product growth strategy

  • Omnichannel planning

  • Forecasting & investment modeling

  • Executive stakeholder alignment

Performance & Media

  • Paid media strategy (social, retail media, display, CTV)

  • Media planning, optimization & testing frameworks

  • Analytics, attribution & measurement

  • Agency management

Digital Ecosystem

  • eCommerce & DTC strategy

  • Website optimization & SEO

  • Email & lifecycle marketing

  • Affiliate & creator programs

Brand & Experience

  • Content strategy & creation

  • Social media strategy

  • Product packaging & go-to-market

  • Sales enablement

Operations & Scale

  • Process improvement

  • Project management

  • Retail syndication

  • Growth experimentation

My background spans brand, performance, and growth — giving me a full-funnel view of what actually drives results. I specialize in building scalable marketing systems, leading cross-functional initiatives, and turning strategy into action.

I lead with intention — focusing on what moves the business forward.

Learn about my work experience