IT'S MORE THAN A JOB
Work Experience
Del Monte Foods
Back to my CPG roots. Center of excellence for all things digital.
Lead: AI taskforce, paid media planning/execution/optimization, IMC integration, marketing mix modeling, cross-channel strategy, targeting, shoppable strategy, product information syndication, social listening, community management, SEO, retail media network, influencer, building teams
Apostrophe
Making dermatology accessible to everyone.
Apostrophe fulfilled my entrepreneurial spirit. I was employee #10 at an early-stage start-up (formerly named YoDerm) with ambitious goals (*aquired by Hims & Hers soon after I exited). I wore a ton of hats within the marketing function from leading content strategy, optimizing all performance marketing channels, building an affiliate program, and championing growth product updates.
Skills gained: company-wide leadership, performance marketing, paid search optimization, attribution modeling, affiliate program, content strategy, email drip series, social ads, packaging operations, Google Analytics
Clorox
Brita brand management team rotation. Responsible for marketing and sales initiatives for Brita’s two latest innovations.
Skills gained: brand purpose, large-scale marketing integration plans, retail and eCommerce packaging lead, point of decide marketing, social commerce, sales forecasting, cost savings
B2B rotation. Learned how to partner with other businesses. Traveled to sales conferences and spoke to thousands of buyers on the big stage.
Skills gained: go-to-market strategies, sales enablement, product innovation, marketplace commerce, distribution models, budget, shopper/vertical marketing, managing a cross-functional team
OSP Group
I was yearning for true digital marketing experience. The eCommerce team was only 4 people, with the vast majority of the company still dedicated to print catalog. Because the team was still growing, I was able to implement my ideas in rapid turn-key speed.
Skills gained: email marketing campaigns, A/B testing, data analysis, sales promotions, content strategy
Saks Fifth Avenue
Having the opportunity to join the Saks Direct team seemed like a no-brainer. I have always been interested in eCommerce since online shopping’s infancy – I loved having complete stores only a click away.
Skills gained website development, omnichannel, user experience and functionality, online merchandising
Fashion Internships
Alexander Wang: public relations.
Kenneth Cole: social media.
Lulu Frost: sales and marketing.
Lessons learned: fashion industry 101, hustle mentality
Crispin Porter + Bogusky
CP+B is considered “the factory”. Ideas are churned out day and night to get the job done – often for outlandish and non-conventional campaigns. If a client wanted something out of the box, they called CP+B.
Skills gained: project management, integrated advertising campaigns, creative development, functioning on 2 hours of sleep and aggressive amounts of coffee
EDUCATION
MBA
UNC Kenan-Flager, Chapel Hill, North Carolina
Merit fellowship, academic fellowship, non-profit board member fellowship
Studied abroad: Chulalongkorn University, Bangkok, Thailand
Sustainability exchanges: Copenhagen Business School, Copenhagen, Denmark; Independent business ventures in India & Singapore
BSBA
Other
Associates of Applied Science (AAS): Parsons, The New School, New York, NY
Honors: accelerated honors program
High School Diploma: Newsome High School, Lithia, FL
Honors: Valedictorian
Growth Series: Reforge